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What HubSpot and Salesforce Partners Can Sell as Implementation Work Shrinks

Implementation work is shrinking, and clients ask AI whether they still need the software. Here is what CRM partners can sell next.

Sell something that saves the client money instead of adding another tool. Clients now ask AI whether they need the software at all. Bring them answers to their business questions from the CRM and the books together, and earn 20% to 30% of the Proof of Value and every subscription payment for 3 years as a partner.

Why implementation work is shrinking

Many agencies made payroll on software partner income and long implementation projects. Automation is cutting the manual configuration those projects depended on, and both HubSpot and Salesforce have reshaped their partner programs to push partners toward deeper specialization, as MarTech reported.

In March 2026 Salesforce replaced its 4 consulting partner tiers with 2, Select and Summit, and now rewards partners for verifiable customer outcomes rather than project delivery alone, as SalesforceBen reported.

At the same time, clients ask a chatbot whether they still need the software, and the renewal conversation gets harder.

What to do next

  1. List the clients you implemented for, and the date each one renews.
  2. Ask what they still can’t see, such as revenue by rep matched to what finance booked, or which deals actually turned into cash.
  3. Show them those answers in plain English with SQOR.ai, drawn from the CRM and the books together.
  4. Keep the CRM work you do. SQOR.ai connects read-only, so it adds to what you built instead of replacing it.
  5. Stay in as their partner, earn on every payment for 3 years, and keep billing for your own services.

Where SQOR.ai fits

SQOR.ai connects read-only to the systems a company already runs, Salesforce included, and answers questions across them with figures matched to the books. The CRM you built becomes more valuable, because its data finally answers the questions the leadership team asks.

How the SQOR Partner Program pays

  • Refer, 10% once. Introduce a client and step away, and you earn 10% of the client’s first-year subscription.
  • Partner, 20% for 3 years. Stay in as the client’s lead contact, work with our team, and grow the account, and you earn 20% of the Proof of Value and every subscription payment for 3 years.
  • Premier Partner, 30%. From your 6th partner client each year, the rate is 30%, for 3 years.

SQOR.ai engagements run $50K to $900K a year, and your share grows as the client adds teams, locations and use cases. Clients pay SQOR.ai’s list price, and anything you do for them beyond it is yours to price.

Sources and further reading

  • MarTech, Salesforce and HubSpot reshape partner programs for the AI era, 2026
  • SalesforceBen, Salesforce massively overhauls partner program, March 2026

Questions answered

Frequently asked questions

Is HubSpot implementation work going away?

The manual setup work is shrinking as automation and AI do more of it, and both HubSpot and Salesforce have reshaped their partner programs around specialization. Partners who bring clients measurable results, not only configuration, keep the relationship.

What should a Salesforce consultancy sell next?

Sell answers from the data Salesforce already holds. SQOR.ai connects read-only to Salesforce and the books, answers questions in plain English, and pays the consultancy that stays in as partner 20% to 30% of the Proof of Value and every subscription payment for 3 years.

Does SQOR.ai replace the CRM?

No. SQOR.ai reads the CRM and the rest of a company's systems without changing them. The CRM keeps running the work, and SQOR.ai answers the questions across it.

Bring your clients the AI they can't get anywhere else.

Refer a client, or stay in as their partner. Either way, they get SQOR.ai and you get paid.

New to the program? Read more about the SQOR Partner Program

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